Privacy policy

AfB France is concerned about the protection of your personal data and undertakes to respect the confidentiality of personal data communicated by its customers on the website and to process them in accordance with the French Data Protection Act of 6 January 1978, as amended and in force.

For any information on the protection of personal data, you can also consult the website of the Commission Informatique et Liberté


1. Who is responsible for your data on the website ?

The company responsible for processing the data is AfB France, whose contact details are as follows - Postal address: 4 rue du Tanay - Cran-Gevrier 74 960 ANNECY - Telephone: 04 50 24 42 09 - Email address: AfB France informs you that a data protection referent has been appointed and that you may submit any question relating to the processing of your personal data to him. You can contact him by email at: or at the following postal address: 4 rue du Tanay - Cran-Gevrier 74 960 ANNECY.


2. What data is collected by AfB France on its website ?

AfB France may collect the following personal information from users of the website by means of a form. The fields to be filled in are the following :

- First and last name - Company (optional)

- Email address - Telephone (optional)

- Message

All personal data collected by AfB France comes from customers of the website

Some personal data (i.e. first and last name, email address, message) must be collected so that the AfB France team can answer your questions.

Other data is collected automatically as a result of your actions on the site: navigation data, preferences and interests.

We also carry out audience measurements: for example, we measure the number of pages viewed, the number of visits to the site, as well as the activity of visitors on the site and the frequency with which they return.

Finally, we collect data through cookies.

Learn more about cookies

When you visit our site, information relating to the browsing of your terminal (computer, tablet, smartphone, etc.) on our site may be recorded in "Cookies" files installed on your terminal.

In addition, we may purchase advertising space directly or through our service providers (communication agencies, advertising agencies) in order to promote our activities and offers on third-party sites/applications, by means of advertising content (text, graphics, animations, videos, etc.) disseminated by these sites/applications. Please note that only the sender of a cookie can read or modify the information contained in it.

You can change your cookie settings at any time: Open the cookie settings

Description of the cookies used, last updated on 14 May 2020

Currently, no cookies deemed necessary are embedded in the website. Therefore, there is no description of the cookies that belong to the category "necessary" below:

Category Statistics

Cookie name

Function of the cookie

Lifetime of the cookie

Service provider


Stores a unique identifier that is used to generate statistical data about how the visitor uses the website.

1 day

Google Analytics


Stores a unique identifier that is used to generate statistical data about how the visitor uses the website.

2 years


Is used by Google Analytics to limit the rate of requests

1 minute


Randomly generated ads for Google Analytics (Performance)

2 years


These cookies are stored by KISSmetrics, another third-party analytics service, to collect information about how visitors use our website.       


KISS Metrics


Category Personalization

Cookie name

Cookie function

Cookie lifetime

Service provider



Used by Google DoubleClick to record and report the user's actions on the web page after viewing or clicking on one of the provider's ads, in order to measure the effectiveness of an ad and display targeted advertising to the user.

1 year

Youtube (Videos) / Google / Doubleclick


Google's security cookies are used to authenticate users, prevent fraudulent use of credentials and protect user information from unauthorized access.


Youtube (Videos) / Google


The NID cookie contains a unique identifier that Google uses to store your preferred settings and other information, including your preferred language (e.g., English), the number of search results you want to see per page (e.g., 10 or 20), and whether you want to enable Google SafeSearch filtering.

6 months

Youtube (Videos)


Used to optimize Google DoubleClick advertising to deliver ads that are relevant to users, improve campaign performance reporting, or prevent users from seeing the same ads more than once.


Youtube (Videos) / Google / Doubleclick


Try to estimate user bandwidth on pages with embedded YouTube videos.            

179 days Youtube (Videos)

Youtube (Videos)


Stores a unique identifier, which is used by Google to keep statistics on how visitors use YouTube videos on different sites.

8 months

Youtube (Videos)


Records a unique identifier to keep statistics on which YouTube videos the user has viewed.


Youtube (Videos)


Stores a unique identifier on mobile devices to enable tracking based on geographic location via GPS.

1 day

Youtube (Videos)

Comfort category

Cookie name

Cookie function

Cookie lifetime

Service provider


It ensures the functionality of the software and contains the persistence code State, the machine state, the session ID and the chat statistics.


Userlike (Chat)


This is used so that you can be identified again on our website in case of a broken connection. It contains an individual user ID and the number of visits.

1 year

cookie- consent rejected

The cookie is set when notification is selected. When the page is loaded, the system checks whether this cookie is activated. If it is not, a message is displayed.

1 year

Cookie-Hinweis gesehen (AfB)


• The cookies we issue on our site

When you connect to our site, we may install various cookies on your terminal, subject to your choices (see "Your choices concerning cookies"), allowing us to recognise your terminal's browser during the period of validity of the cookie concerned.

- These cookies enable us to establish statistics and volumes of visits and use of the various elements making up our site (sections and content visited, path), enabling us to improve the interest and ergonomics of our services;

- to adapt the presentation of our site to the display preferences of your terminal (language used, display resolution, operating system used, etc.) during your visits to our site, according to the hardware and software for displaying or reading that your terminal has; - to memorise information relating to a form that you have filled in on our site (registration or access to your account) or to products, services or information that you have chosen on our site (service subscribed to, content of an order basket, etc.);?

- to allow you to access reserved and personal areas of our site, such as your account, thanks to identifiers or data that you may have previously given us;?

- to implement security measures, for example when you are asked to log in again to a content or service after a certain period of time.


• Cookies set by AfB France on sites where our advertisements are present

Cookies set by us on sites where our advertisements are present When you access a site/application containing an AfB France advertisement, this advertisement may contain a cookie. This cookie is likely, subject to your choices, to be stored in your terminal and to allow us to recognise the browser of your terminal during the period of validity of the cookie concerned.

- These cookies are used: to count the number of displays and activations of our advertising content distributed on third-party sites/applications, to identify this content and these sites/applications, to determine the number of users who clicked on each content, etc. - to calculate the sums owed to the players in the advertising distribution chain (advertising agency, advertising sales house, distribution site/support) and to draw up statistics, etc. - to adapt the presentation of the site to which one of our advertising contents leads;

- According to the display preferences of your terminal (language used, display resolution, operating system used, etc.) during your visits to our site and according to the hardware and software for viewing or reading that your terminal has;

- According to the location data (longitude and latitude) which are transmitted to us (or to our service providers) by your terminal with your prior consent

- To follow the subsequent navigation carried out by your terminal on sites/applications or on other advertising content for which we operate cookies.

• What is the point of seeing ads adapted to your browsing?

Our goal is to show you the most relevant advertisements possible. To this end, cookie technology makes it possible to determine in real time which advertisements to display to a terminal, based on its recent browsing on one or more sites or applications. Your interest in the advertising content that is displayed on your terminal when you visit a site often determines the advertising resources of the site that enable it to operate its services, often provided to users free of charge. You may prefer to see advertisements that are relevant to your interests rather than advertisements that are of no interest to you. Similarly, advertisers who want to see their ads displayed are interested in displaying their offers to users who are likely to be most interested in them.

• If you share the use of your device with others

We cannot be certain that the services and advertisements intended for your terminal correspond to your own use of this terminal and not that of another user of this terminal. The sharing of your terminal use with others and the configuration of your browser's settings with regard to cookies are your free choice and your responsibility.

• Your choices regarding cookies

You have several options for managing cookies. Any settings you make may affect your browsing experience on the Internet and your access to certain services requiring the use of cookies. You can choose at any time to express and modify your wishes regarding cookies, by the means described below.

• The choices offered to you by your browser:

You can configure your browser software so that cookies are stored in your terminal or, on the contrary, that they are rejected, either systematically or according to their sender. You can also configure your browser software so that you are offered the option of accepting or rejecting cookies from time to time, before a cookie is likely to be stored on your terminal. For more information, see "How to exercise your choices, depending on the browser you use".

• The agreement on cookies :

The recording of a cookie in a terminal is essentially subject to the will of the user of the Terminal, which the latter can express and modify at any time and free of charge through the choices offered to him by his browser software. If you have accepted in your browser software the recording of cookies in your Terminal, the cookies integrated into the pages and content that you have consulted may be stored temporarily in a dedicated space in your Terminal. They will only be readable by their sender.

• Refusal of cookies :

If you refuse to accept the cookies we send to your terminal, or if you delete the ones we have stored there, you will no longer be able to benefit from a certain number of functions which are nevertheless necessary for browsing in certain areas of our site. This would be the case if you attempted to access our content or services that require you to be identified. This would also be the case if we were unable to recognise, for technical compatibility purposes, the type of browser used by your terminal, its language and display settings or the country from which your terminal appears to be connected to the Internet. Where applicable, we decline all responsibility for the consequences linked to the degraded functioning of our services resulting from the impossibility for us to record or consult the cookies necessary for their functioning and which you would have refused or deleted.

• How do you exercise your choices depending on the browser you use?

Each browser has a different configuration for managing cookies and your choices. It is described in your browser's help menu, which will tell you how to change your cookie wishes.

For Internet Explorer™: open the Tools menu, then select Internet Options; click on the Privacy tab and then choose the desired level. For Firefox™: open the Tools menu, then select Options; click on the Privacy tab then choose the desired options. ? For Chrome™: open the Settings menu (spanner logo), then select Settings; click Advanced Settings then Content Settings, then choose the desired options.

For Safari™: choose Safari > Preferences then click Security; click Show Cookies then choose the desired options. For Opera™: open the Tools menu, then select Preferences; click on the Advanced tab, then under Cookies click on Manage Cookies; choose the desired options. Your choices expressed online with inter-professional platforms: You can connect to the Youronlinechoices website, offered by digital advertising professionals grouped within the European Digital Advertising Alliance (EDAA) and managed in France by the Interactive Advertising Bureau France. This European platform is shared by hundreds of Internet advertising professionals and constitutes a centralised interface allowing you to express your refusal or acceptance of cookies that may be used in order to adapt the advertisements likely to be displayed on your terminal to its navigation. Note that this procedure will not prevent the display of advertisements on the websites you visit. It will only block the technologies that allow ads to be tailored to your interests.


3. When is your personal data transferred to us? When you :

- you fill in the contact form;

- you subscribe to our newsletter.


4. How long we keep your data

The personal data concerning the users' account, as well as those concerning their navigation and/or their behaviour on the site are kept for a period of 3 years from their last activity on the site or on an electronic communication medium AfB France. At the end of this period, their account is considered "inactive" and will be automatically deactivated. It will then be up to the users to create a new one for any new order. However, at the end of the aforementioned periods and in the context of a request for deletion, the personal data of users may be archived in the interim in order to comply with legal, accounting and tax obligations (such as the obligation to retain invoices for a period of 10 years as set out in Article L.123-22 of the French Commercial Code) and/or at least during the applicable limitation period (such as the common law limitation period of 5 years as set out in Article 2224 of the French Civil Code).


5. For what purposes is your data collected ?

Order management

The information and data concerning you are necessary for the management of your order. This information may also be kept as evidence in compliance with legal and regulatory obligations (payment, guarantee, dispute, etc.).

Information and Newsletters AfB France

In order to keep you informed of our news and the advantages you can benefit from, you may receive offers similar to your order in the form of an email, sent once a month maximum. AfB France's marketing department measures the opening rate of the mailings in order to adapt them to our customers' needs. If you do not wish to receive offers and information from us, you can click on the unsubscribe link at the bottom of each of our customer emails.


6. Who are the recipients of your personal data?

Personal data may be transmitted to companies, subcontractors and co-contractors that AfB France uses in the context of the execution of services and orders, in particular management, execution, processing and payment

The AfB Group

Your data may also be transmitted to the AfB Group. The company model of AfB France is based on the AfB Group created in Germany in 2004. The French and German entities are financially and legally independent, but their relationship is based on the principle of cooperation, sharing of experience and pooling of tools. Consequently, AfB France has the same customer relationship management tools as the AfB Group. The personal data of customers who buy on the website are processed in France but the German structure can have access to them thanks to the sharing of management software. However, rights are defined internally in order to limit access to this data to only those people who need to ensure customer relations.

Parcel delivery companies

The data necessary for the delivery of your order (company, email address, title, surname, first name, delivery address, telephone number if given) is communicated to the service providers for the respective orders.


We use a customer relationship management (CRM) tool that uses our databases and all the data stored in them, for all users of our sites.

Transfer and hosting of your data

The servers containing the data collected by AfB France are hosted in France and Germany.


7. What are your rights?

In accordance with the French Data Protection Act of 6 January 1978, as amended by the Act of 6 August 2004, you have the rights set out below with regard to your personal data. All you have to do is write to us at the following email address: or by post to AfB France, Service Communication / Référent Données Personnelles, 4 rue du Tanay, Cran-Gevrier 74 960 Annecy, France, giving us your name, first name, email address. In accordance with the regulations in force, your request must be signed and accompanied by a photocopy of an identity document bearing your signature and specify the address to which the reply should be sent. A reply will then be sent to you within one month of receipt of the request. If necessary, this period may be extended by two months, taking into account the complexity and number of requests. The controller will notify the data subject of this extension and the reasons for the postponement within one month of receipt of the request. In accordance with the Personal Data Regulation, you have the following Specific Rights:


- access (article 15 of the GDPR) ;

- rectification (article 16 of the GDPR);

- erasure (article 17 of the GDPR);

- limitation of Processing (article 18 of the GDPR);

- portability (Article 20 of the GDPR);

- opposition to processing and profiling (Article 21 and 22 of the GDPR);

- post-mortem directives (Law n°78-17 of 6 January 1978 on data processing, files and freedoms).


Access rights

You have the right to know whether AfB France processes personal data about you or not, and to access the personal data that AfB France holds about you.

Right of rectification

You have the right to request AfB France to rectify personal data if it is inaccurate, or to complete it if it is incomplete.

Right of deletion/right to be forgotten

You can ask us to delete personal data when, among other reasons, the data is no longer necessary for the purposes for which it was collected.

Right to restriction

You have the right to request that we limit the processing of your data. In this case, we will only keep the data for the exercise or defence of claims.

Right to portability

You have the right to receive personal data in a structured, commonly used and machine-readable format and to transmit them to another controller when the processing is based on consent or on a contract, and is carried out by automated processes.

Right to object

You may object to the processing of personal data based on AfB France's public or legitimate interest, including the compilation of profiles. In this case, AfB France will cease processing the data, except for compelling legitimate reasons or for the exercise or defence of possible claims.

Automated individual decisions

You have the right not to be subject to a decision based solely on automated processing, including profiling, which would have legal consequences against you or similarly affect you. However, it will not be possible to exercise this right in the following cases: if the decision is necessary for the conclusion or performance of a contract between you and AfB France; if it is authorised for the law applicable to AfB France provided that appropriate measures are established to guarantee the rights, freedoms and legitimate interests; if it is based on your explicit consent.

Right to make a complaint

You may, at any time, file a complaint with the competent supervisory authority in France, the CNIL:


8. What legal bases do we use to legitimise the processing of your personal data ?

Among the applicable legal bases:

- Contract: the processing of personal data is necessary for the performance of the contract to which you have consented.

- Consent: you agree to the processing of your personal data by means of express consent (checkbox, click ....). You can withdraw this consent at any time.

- Legitimate interest: AfB France has a business interest in processing your data that is justified, balanced and does not infringe your privacy. With certain exceptions, you may object to processing based on legitimate interest at any time by notifying AfB France.

- The law: the processing of your personal data is required by law


How is your data secured?

The website uses information security techniques such as firewalls, access control procedures and cryptographic mechanisms to prevent unauthorised access to data and to ensure data confidentiality. To this end, you agree that AfB France may collect your data for the purpose of the corresponding authentication of access controls.

In addition, any transaction carried out on will be carried out via secure payment systems. Confidential payment data is transmitted directly and in encrypted form (SSL) to the corresponding institution. AfB France affirms that it has adopted all the technical and organisational measures necessary to ensure the security and integrity of the personal data processed, and to prevent their loss, alteration and/or access by unauthorised third parties.